22 results
Filter results »The In-house Elites: 'It’s a once-in-a-generation opportunity’
Cory Reynolds, corporate affairs director at Biffa, is driving the waste management company’s public response to the Government’s environmental and sustainability challenges
The Health Issue: Drugmakers leveraging storytelling to shift the narrative
With lawmakers, patients, and physicians crying foul over pricing, drugmakers are increasingly focusing on storytelling in order to reshape the debate
CEO Q&A: Independent Petroleum Association of America
IPAA president and CEO Barry Russell speaks to Dipka Bhambhani about low energy prices, comms strategy, and the fight to frack
Inside in-house: ThyssenKrupp's APAC head of communications talks local appeal and business knowhow
Tino Fritsch, head of communications, Asia Pacific at ThyssenKrupp talks about his first 18 months in the role and why he believes management skills are essential for comms professionals
Inside in-house: Rolls-Royce's APAC communications director on keeping relevant and emotional ties
Erin Atan, communications director, Asia-Pacific at Rolls-Royce Singapore explains why emotional appeal is key to the brand's PR strategy and how it is focusing on a content-led comms programme
Inside in-house: BASF's APAC comms head on accessible PR messages and 'infotainment'
Genevieve Hilton, BASF's head of external communications for corporate affairs in APAC, talks about the challenges of crafting a PR strategy for the brand with products in every industry
Top of the Month: Greenpeace claims Arctic victory over Shell
Greenpeace can now put the best possible spin on years of campaigning to bring a halt to its arch-enemy Shell's plans to drill for oil in the Arctic, after the company pulled the plug on its operations in the region.
Campaign recap: Unique Future Sensations exhibit lights up Philly
Inside Saint-Gobain's and Brownstein Group's campaign for the North American Future Sensations tour.
Shell VP talks Greenpeace, reputation, Arctic drilling and renewable energy
Shell has faced reputational problems for years, largely caused by environmental campaigners and the oil giant's reluctance to engage in public debate. Its vice-president for media relations tells Alex Benady why drilling in the Arctic is not as destructive as it sounds and how the company is embracing engagement to convince the world that hydrocarbons are the future.
The winners and losers of public trust
For PRWeek's corporate reputation edition, we commissioned a YouGov poll to see whether leading brands are saints or sinners in the eyes of the public. John Harrington looks at the findings.
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