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Filter results »‘We wanted to offer adults a nostalgic experience’ – Behind the Campaign, ‘Be More Kid’ for Tropicana
Anna Craven, senior account director at Stir, discusses the agency's recent bouncy campaign for juice brand Tropicana.
How Kind is using VR and AR to explain its Almond Acres Initiative
The snacks brand is using the technology to promote regenerative agriculture.
Inside Cap’n Crunch’s 60th birthday bash
The party served as a reminder of “the kid that is within all of us.”
Why Gushers and Fruit by the Foot invited a TikTok star to roast their logos
The brands told Emily Zugay to “not hold back in her critique.”
‘We did not have time on our side’ – Behind the Campaign, ‘The Flaming Billboard’ for Doritos and Burger King
Sophie Barnes, senior account manager at Splendid Communications, discusses the agency’s recent campaign featuring two food giants.
Mrs. T’s Pierogies and JoAnna Garcia Swisher help moms recharge
Inside the third iteration of the brand’s All-Star Moms campaign.
How Silk brought back the iconic milk mustaches for a new generation
The campaign is a modern day twist on the Got Milk? ads from the 1990s.
Cadbury Bunny Tryouts: How the chocolate brand keeps it annual Easter contest fresh
Cadbury did something totally new to grab consumers’ attention this year.
‘Less about the journey, all about the destination’ – what clients want from agencies
In a new, four-part series running this month, PRWeek asks clients about their agency set-ups and what they value most – and least – from the relationships. Today we speak to Sodexo’s Melanie Duffett.
How Denny’s hijacked the daylight saving time conversation
Denny’s It’s Diner Time campaign led to a major uptick in its rewards program membership.
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