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Hot off the press: PRWeek’s 22 most-read articles of 2022

December 20, 2022 | by PRWeek UK staff

From the diary of a Cannes virgin and the newest agencies to watch to the Top 150 consultancies and the biggest people moves of the year.

Can PR work a four-day week?

January 30, 2022 | by James Halliwell

Working life has seismically shifted since the first lockdown. But now that people are no longer being asked to work from home wherever possible, and everyone is starting to figure out how to incorporate a long-term hybrid model, another concept has emerged. Enter the four day week.

Behind the Campaign, with Edelman and Sinch's ‘Text for Humanity'

August 17, 2020 | by Satyen Dayal

Satyen Dayal, executive director, tech, and head of diversity and inclusion at Edelman UK, gives the lowdown on the campaign that used mobile technology to encourage positivity.

Racism in PR: Personal stories of a systemic problem and how the industry must improve

June 25, 2020 | by Arvind Hickman

A PR industry report exposed the role of racism, microaggressions, non-inclusive cultures and other barriers leading to an exodus of BAME talent. PRWeek asked six industry leaders about their own experiences of prejudice and what needs to change.

Mental Health First Aiders in PR: on the wellbeing front line

November 13, 2019 | by Ian Griggs

As the stigma around discussing mental-health issues reduces, more firms are taking steps to ensure their employees' wellbeing. PRWeek meets four people trained in Mental Health First Aid.

'B2B doesn't need to be boring' - Behind the Campaign with Tudder 'Tinder for Cows' by Octopus

November 01, 2019 | by PRWeek UK staff

PRWeek takes a close look behind the scenes at a successful campaign. This week we speak to Jon Lonsdale, CEO at Octopus Group, who discusses Tudder 'Tinder for Cows' - winner of three PRWeek UK Awards in 2019.

Healthcare communicators must understand 'radical' shifts in industry: SPAG Asia

October 16, 2019 | by Surekha Ragavan

A new report details what PR agencies must be aware about in the face of transformation in the healthcare field.

Hazy issue of legal cannabis sparks debate among PR pros

April 19, 2019 | by Thomas Moore

The questions facing the budding industry offer themselves as potential opportunities for savvy marketers.

Influencer showcase: Soap stars sound the alarm over security

September 19, 2018 | by Jonathan Owen

Alarm company ADT tasked Unity with raising its profile with householders and business owners.

InterContinental Hotels on PR in a digital age, immersive comms, crises... and blaggers

October 03, 2017 | by Robert Smith

Inside in-house: The global corporate affairs team at InterContinental Hotels Group (IHG) talks to PRWeek UK about the importance of traditional PR, the attributes agency partners must have, and the most common customer queries.