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Why PetSmart Charities discouraged people from buying one particular dog breed amid coronation

The nonprofit used comedy to raise awareness about the need for pet adoptions.

Hot off the press: PRWeek’s 22 most-read articles of 2022

From the diary of a Cannes virgin and the newest agencies to watch to the Top 150 consultancies and the biggest people moves of the year.

‘Even if my story helps just one child, it’s absolutely worth it’ – Behind the Campaign

Fatim Kesvani, head of marketing at the Independent Inquiry into Child Sexual Abuse, discusses the organisation’s recent awareness-raising campaign.

'It was crucial to involve deaf people throughout' - Behind the Campaign, 'Sign With Fingers Big & Small'

Tin Man founder Mandy Sharp discusses the recent campaign for Cadbury Fingers that encourages the nation to learn some British Sign Language.

'Lorraine was 100 per cent on message' - Behind the Campaign, ‘Paws for a Smile’

Grayling director Joey Ng discusses the agency's recent campaign for More Than.

PRWeek UK Power Book 2022: Top 10 in charity comms

PRWeek’s UK Power Book reveals the PR pros who lead the way in their respective sectors. Here, we reveal the key figures in charity comms.

Just Capital CEO Martin Whittaker believes good things will happen

Whittaker describes how business can turn idealism into purposeful reality.

'It’s hard to communicate in soundbites' - comms challenges facing aid groups in Afghanistan

What are the main communications challenges for aid bodies and charities working in Afghanistan following the Taliban's seizure of power last week, and what kind of messages have the biggest impact? We hear from three organisations.

PRWeek UK Power Book 2021: Top 10 in charity comms

PRWeek's UK Power Book reveals the PR pros who lead the way in their respective areas. Today, we rank the big players in charity comms.

Biggest health comms appointments and surprise departures of 2020

PRWeek casts its eye over some of the most notable people moves in health comms over the past year, from senior appointments and promotions to high profile departures.

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