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Why isn’t PR as ‘creative as advertising’? Part two

July 11, 2022 | by Danny Rogers

In this second of a three-part special report, we hear from UK PR bosses about diversification, experimentation and the battle for the social/digital space.

Why festivals provide the perfect PR opportunity

June 27, 2022 | by Evie Barrett

As 200,000 music-lovers traipse home from Worthy Farm after a weekend of fun, they’re likely reminiscing about Kendrick Lamar, Billie Eilish and Paul McCartney. But PRs are hoping their brands will be remembered just as fondly as the Glastonbury headliners.

‘Hope is everything!’ – Behind the Campaign, ‘Benches of Hope’ for Ricky Gervais’ After Life

January 31, 2022

Oli Cole and Jim Townsend, executive creative directors at the agency Made By Blah, discuss their recent campaign with CALM for season three of After Life, the Netflix series starring Ricky Gervais.

What’s new for consumer PR in 2022?

January 11, 2022 | by James Halliwell

What’s in store for consumer PR this year? Our experts talk real and authentic, creepy and fake, virtual and social, and how to survive and thrive in 2022.

Scent marketing: The sweet smell of (brand) success

August 02, 2021 | by Surekha Ragavan

With more brands applying multi-sensory strategies, marketers are leveraging our sense of smell to tap into memories and aspirations. But there’s much more to scent branding than simply perfuming a physical space.

Why Popeyes turned its restaurants into Mardi Gras floats

April 08, 2021 | by Laura Entis

The company hired local artists to transform three of its locations in New Orleans.

Marketers risk losing their credibility and seat at the table: Mastercard CMO

February 22, 2021 | by Rahul Sachitanand

Dozens of new technologies are disrupting the art of marketing in unprecedented ways, bringing about an inflection point where some will adapt, and some will not, Raja Rajamannar told attendees at Spikes Asia.

Four key lessons as Motorola switched 100 in-person events to 80 virtual ones

December 16, 2020 | by Rahul Sachitanand

As the pandemic upended the electronics brand’s high-decibel in-person plans, it focused on fewer, but more engaging online initiatives to stay connected with locked down consumers.

Purpose Awards EMEA 2020: Healthcare winners

September 23, 2020 | by Ian Griggs

The winners of this year's Purpose Awards EMEA – from PRWeek, Campaign and Third Sector – have been revealed. Here we round up all the winning campaigns with a healthcare dimension.

Fauci’s star power shines at National Geographic virtual event

September 10, 2020 | by Laura Entis

“Talent is key with these virtual events,” said Eva Ross, an SVP at DKC.