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Filter results »Postcard from Brazil
In June, Brazil will be thrust into the media spotlight as the FIFA World Cup kicks off in São Paulo.
The Best Places to Work
The results are in - PRWeek unveils the best employers in the PR industry today.
Meet PRWeek's 30 under 30
Watch out - the next generation is snapping at your heels. Kate Magee reveals the 30 PR professionals you need to know.
PR's six degrees of separation
Some agencies are such fertile breeding grounds that the PR world is like an extended family. Kate Magee investigates the whys and wherefores of who broke away from whom.
Campaign case study: Cadbury takes public's word for it
Cadbury is one of the world's best-known chocolate brands, but is facing increased competition. Despite research showing consumers think of Cadbury as a fun brand that they associate with brilliant adverts, this had not necessarily translated into desire for its products.
Campaigns case study: Full speed ahead for electric vehicle drive
Drayson Racing Technologies, a sustainable motorsport and research and development business led by former science minister Lord Drayson, sought to demonstrate the UK's leadership in the electric vehicles (EVs) sector. It also wanted to prove that EVs could be fast, 'sexy' and dependable. It hired Influence Associates to help with a campaign, ahead of the start of an electric version of Formula 1, the FIA Formula E championship, in September 2014. They discovered that the world electric land speed record had stood at 175mph since the 1970s. Drayson Racing had converted its Le Mans prototype to run as an EV and believed it could beat the record.
Reputation Survey: Olympic halo effect still going strong
Most people still regard the London 2012 Olympics as a success one year on, though scepticism is growing over the Government's ability to create a lasting legacy.
Campaigns case study: Society puts a new face to an old story
In 2008, The Richard III Society, through the Looking for Richard Project, began lobbying Leicester City Council to excavate a site known as Greyfriars, which was believed to hold the remains of Richard III. By late 2012, reports were suggesting that these remains had indeed been discovered, in one of the most remarkable archeological projects of recent times. The society called in Crunch Communications.
Is Facebook really dead for young people?
BBC Radio's Rod McKenzie has proclaimed young people don't visit Facebook any more. Kate Magee asks six specialists whether they agree and where they think social media budgets are best spent.
Case study: Time Out secures freedom of the city
Kaper was called in to promote Time Out's shift to a free magazine after 44 years.
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