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Filter results »Growing ease of social media provides help to PR pros
Given all the interest in social networking sites like Twitter and Tumblr these days, it can be overwhelming for PR pros to understand which sites are worth the investment.
Wal-Mart, Alliance to Save Energy tout driving smarter
At around the same time it became apparent that the slide in the US economy might be far worse than previously imagined, the Wal-Mart Foundation partnered with the Alliance to Save Energy and other organizations to launch a campaign showing low- and middle-income consumers how to combat high gas prices in relatively easy and practical ways.
10th anniversary: public affairs analysis
Whether targeting the press, lawmakers, or the average Joe, social media has drastically changed the rules of outreach
10th anniversary: public affairs roundtable
Ted McKenna held a virtual roundtable in September that discussed the with public affairs experts the trends that are affecting the industry
Dakin dials up effort to curb the use of robocalls
Shaun Dakin calls it his "15 minutes of fame," but his foresight in creating a nonprofit last year devoted to adding automated political phone calls to the national, voluntary "Do Not Call" registry is generating media attention lasting quite a bit longer than that.
GOTV efforts go into overdrive in final days to Tuesday
Sundry get-out-the-vote (GOTV) efforts kicked into high gear over the past few days as Election Day looms. They include a number of regional efforts by unions, including AFL-CIO, SEIU, and the International Association of Machinists, as well efforts by pro-McCain or pro-Obama camps in particular states such as New Jersey, Texas, New Hampshire, and Alaska.
Internships help both parties reach their objectives
Interns are expected to do many things for their organizations. They, in turn, expect an opportunity to learn.
Mitchell International takes its marketing to the skies
Milwaukee's General Mitchell International Airport (MKE) offers travelers in Northern Illinois an alternative to Chicago's O'Hare Airport, which can sometimes be expensive to use and less convenient to reach.
Electronic outreach wins support for causes, campaigns
Want to get people organized to promote a cause or a political candidate? Campaigns and public affairs groups are increasingly using data mining and social networks to conduct electronic outreach - which is seeing rising sophistication and falling costs - to prospective supporters.
Wolters' CLS unit gets its staff on-board
External campaigns are aided by creative efforts that educate employees on the entire company
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