Search Help

147 results

Filter results »

Inside the New York Public Library’s decision to eliminate fines

November 11, 2021 | by Laura Entis

For a lot of users and families, the fines were prohibitive.

To appeal to kids this toy company is hiring one

October 28, 2021 | by Laura Entis

Toy-maker Schleich embarked on a national hunt for a child chief storytelling officer to help with its holiday campaign.

Inside Dunkin’s effort to bring joy to pediatric patients

October 21, 2021 | by Laura Entis

The chain launched an initiative that funds interactive gaming programs for kids in hospitals.

Inside Bojangles’ NYC chicken sandwich tour

October 14, 2021 | by Laura Entis

There are no Bojangles located within hundreds of miles of New York, so the chain brought the food to local media outlets.

How Lady Gaga’s Born This Way Foundation is encouraging people to be kind

October 06, 2021 | by Laura Entis

The effort is part of a broader effort to improve young people’s mental health.

Tide inspires 16 NFL teams to #TurnToCold

September 29, 2021 | by Laura Entis

Tide’s latest campaign proves even the dirtiest uniforms can be cleaned with cold water.

Breyers Cookie Coverage: How many consumers actually filed cookie claims?

September 23, 2021 | by Laura Entis

The company’s campaign revealed what people really thought of its new cookies & cream ice cream.

SunChips encourages consumers to ‘be your own wave’

September 15, 2021 | by Laura Entis

The campaign brought a 60% increase in traffic to SunChips’ website.

McDonald’s social listening tools couldn’t keep up with BTS Meal chatter

September 07, 2021 | by Laura Entis

The fast-food chain released a meal inspired by the K-pop sensation.

Cesar woos millennial pet parents with matching meals

September 02, 2021 | by Laura Entis

Mars Petcare’s VP of marketing shares the strategy, tactics and results from Cesar’s Bestie Bowls campaign.