146 results
Filter results »Sexual-health products secure place in mainstream dialogue
Reckitt Benckiser recently jumped into the sexual health category with the acquisition of Durex from SSL International and a goal to reenergize the brand.
Jones New York dresses up 'Empower' initiative for 2011
Jones New York is boosting its Empower Your Confidence campaign by adding real women and a more digitally skewed integrated tack.
Acura discovers a powerful ally by appearing in 'Thor'
Acura is shaking up its marketing approach with one of its first corporate branding forays into entertainment.
Newsmaker: Corey duBrowa, Starbucks
Starbucks' logo change was the most recent test to its CCO's storytelling acumen, a skill honed while working at Nike and writing about rock stars.
Brands tout quality message as commodity costs increase
Consumers are expressing greater concern over increasing prices as a result of rising commodity costs, whether they're material, food, or energy.
Ethics.com
The prevalence of digital media presents both challenges and opportunities in PR's ongoing efforts to maintain high ethical standards.
Hallmark effort is a relevant moment in brand's evolution
Hallmark's recent "Life is a Special Occasion" campaign, which promotes celebration of moments versus milestones, reflects its most integrated marketing approach to date, explains CMO Lisa Macpherson.
Automakers take a different route to highlight innovation
Who needs Detroit when you've got the Consumer Electronics Show (CES)?
CMO Q&A: Mike Fisher, Coldwell Banker
Coldwell Banker CMO Mike Fisher speaks with Alexandra Bruell about shifting consumer sentiment and a new marketing approach
Increased scrutiny gives food brands opportunity to educate
Nutrition-related news, such as the USDA's dietary guidelines, the Grocery Manufacturers Association's labeling initiative, and first lady Michelle Obama's Let's Move effort, has prompted several new food-related campaigns.
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