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Excedrin's survival guide for a headache at work

The campaign builds off of last year's Excedrin Migraine Experience, where the friends and family of migraine sufferers could experience their migraine symptoms

Campaign trail skills are a brand's best friend in the Trump era

Everything is political in 2017-and will be in 2018, too. Just ask Keurig.

Millennials, Gen Z defying stereotypes to fight for human rights

The 2017 Women's March saw millions of people gather and rally in defense of women's rights, and it all started from a Facebook event invitation.

NewYork-Presbyterian decodes complex medical breakthroughs with animation

A partnership between the Hospital's marketing and communications teams amplifies paid content through organic channels.

2 minutes with Joslyn Davis

Joslyn Davis says influencers have transformed every industry by giving fans access to things they love.

Parachute Home's Ariel Kaye: 'We're not trying to be a sheets or towel company'

Kaye shares the story behind the brand and how it competes in the home industry.

Oath CMO Allie Kline on shaking off a rocky rebranding, and more

Oath's CMO talks to Diana Bradley about how the company got through its widely mocked rebrand and plans for 2018

Miller Lite takes light beer battle to rival Bud Light's hometown

Miller Lite carried out a blind taste test with 351 people in St. Louis, Missouri, the headquarters city of Anheuser-Busch InBev.

Remember: Intent, distribution, and execution matter

Brand Film Festival jury chair Jae Goodman provides insight into what makes a great brand film

The eight biggest PR stories of 2017

A look back on what was big in 2017.

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