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‘Bird nesting season made potential options a no-go’ – Behind the Campaign

July 04, 2023

Alice Trost, account director at Taylor Herring, discusses the agency’s recent campaign for the second season of Prehistoric Planet.

‘We wanted to offer adults a nostalgic experience’ – Behind the Campaign, ‘Be More Kid’ for Tropicana

June 29, 2023

Anna Craven, senior account director at Stir, discusses the agency's recent bouncy campaign for juice brand Tropicana.

‘I buy my own batteries now’: Duracell and Ariana Madix partnership powered by ‘Vanderpump Rules’ drama

June 27, 2023 | by Eric Berger

When batteries were mentioned during an argument on the reality show, Duracell quickly came up with a witty response.

LGBTQ+ PR pros offer 23 words of advice to the industry from Pride Month 2023

June 26, 2023 | by Evie Barrett

As June draws to a close, PRWeek asks 23 LGBTQ+ comms pros to share the lessons they believe the industry should take from the events of this Pride Month.

How Kind is using VR and AR to explain its Almond Acres Initiative

June 08, 2023 | by Eric Berger

The snacks brand is using the technology to promote regenerative agriculture.

Can resale programs make fast fashion sustainable? Zara is trying to find out

May 31, 2023 | by Lisa Lacy

Fashion retailers face a tricky balance regarding environmental efforts.

‘Simplicity is key’ – Behind the Campaign for Ikea and Shelter, Real Life Roomsets

May 25, 2023

Dom Daly, associate director at Hope&Glory, discusses the recent campaign that highlighted homelessness in the UK.

Inside Cap’n Crunch’s 60th birthday bash

May 23, 2023 | by Eric Berger

The party served as a reminder of “the kid that is within all of us.”

Why Gushers and Fruit by the Foot invited a TikTok star to roast their logos

May 18, 2023 | by Eric Berger

The brands told Emily Zugay to “not hold back in her critique.”

Behind the Campaign with ITN Business, Tesco and Teneo

May 11, 2023

Nina Harrison-Bell, head of ITN Business, discusses producing Tesco’s TV-style colleague broadcast event in partnership with Tesco’s in-house communications team and Teneo.