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Filter results »What you should know about Broadcast PR
TV, radio and the web are becoming increasingly important ways to achieve coverage but many PROs lack knowledge of the sector, discovers Mary Cowlett
Regional Focus: Midlands - Birmingham Mail is moving up in the world
The Birmingham Mail is going places - literally. From mid-November, the paper is taking over the top floor of the landmark Fort Dunlop building, the former tyre factory recently redeveloped by Urban Splash and overlooking the M6.
Meet the graduates
Another autumn sees another intake of keen youngsters ready to make their mark on the industry. Mary Cowlett asked six about their experiences
The Next Big Thing
Recent innovations in the technology markets are presenting lucrative opportunities for PR professionals to get in on the act. Mary Cowlett reports
Online battle for the skies
The increasing influence of the web is forcing airlines to manage their reputations more carefully than ever before. Mary Cowlett looks at some of the steps they are taking.
AGENCY MANAGEMENT: So, who needs a planning director?
A new job title is becoming more common in agencies - the planning director. With large salaries on offer, what exactly do these people do? Mary Cowlett investigates.
Ten things you need to know about images
Do you know tiffs from jpegs? How many dpi does a magazine need? If you don't know and have ever got an earful from a picture editor, Mary Cowlett has the answers
HEALTHCARE CAMPAIGN: '12 Asks' to cut hepatitis rate
Chronic hepatitis B and C together affect more than 500 million people worldwide, resulting in about 1.5 million deaths a year.
MEDIA RELATIONS: PR tool or cynical ploy?
The awareness day, week or month has long been a standard weapon in the PR professional's armoury. But with so many clamouring for attention, there are pitfalls to avoid, explains Mary Cowlett.
TOURISM CAMPAIGN: Scotland puts its best fashion foot forward
In 2007, VisitScotland embarked on a campaign to position Edinburgh and Glasgow as 'must visit' destinations for London-based professionals, who love shopping, style and culture.
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