138 results
Filter results »Skyy remains for a second round with 'Sex and the City'
Skyy Spirits teamed with Sex and the City for its 2008 movie, in a partnership that Dave Karraker, director of PR and events at Skyy, calls "successful beyond belief."
Premium brands respond to recession with value message
Not so long ago, magazine editors would be moved to write a story about a product simply to showcase its staggering price tag.
Kraft's Yeatman focuses on brand identity
In the nearly five years that Perry Yeatman, SVP of corporate affairs, has been at Kraft Foods, she has seen the food company through several watershed moments.
CMO Q&A: Scott Keogh, Audi
Scott Keogh of Audi explains to Aarti Shah why he believes it's a good idea to increase marketing spend during a recession
CMO Q&A: Russell Weiner, Domino's Pizza
Russell Weiner of Domino's Pizza talks to Aarti Shah about its controversial new ad campaign and maintaining consumer trust
Enthusiastic brands welcome the return of the house party
For Verizon, the best way to convince new consumers to buy its FiOS technology was to let them try it.
Burger King makes move to score with black community
Burger King has long considered the black community among its core base of consumers.
Journalist Q&A: Mira Lowe, EIC, 'Jet'
Mira Lowe was named editor-in-chief of 'Jet' magazine in April 2009. In February, the magazine underwent a significant redesign, including altering its logo, new fonts, more color, and more photography.
Special K pursues victory for 'real' women in latest effort
When Special K launched "Be Victorious" in January, the effort quickly drew parallels to the "Campaign for Real Beauty" by Dove.
CMO Q&A: Jill Beraud, PepsiCo Americas Beverages
PepsiCo Americas Beverages' Jill Beraud speaks with Aarti Shah about the Refresh Project and getting past social media mishaps.
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