100 results
Filter results »Internships: Opportunity or exploitation?
Internships are becoming an essential first step on the PR career ladder, but horror stories suggest not all employers are treating their interns fairly. Cathy Wallace examines the evidence and the law.
Profile: Chris Wermann, regional director of corporate affairs, Europe, Kellogg's
Kellogg's comms boss is rising to the challenge of dealing with heightened public emotions around food. Cathy Wallace reports.
Media: Go to Zest for healthy coverage
As the great British summer gets under way, any PR executive targeting the media with products or services to help female consumers achieve that elusive bikini body will find a receptive, and affluent, audience.
Training and Development: Management matters
The PR industry has a reputation for poor business management, but training in this area can benefit individuals, firms and the wider industry, says Cathy Wallace.
Profile: Scott Bowers, group director of communications, The Jockey Club
The Jockey Club's group director of communications tells Cathy Wallace why raising the profile of racing will attract big brands.
Editor's desk: Menshealth.co.uk
Who uses menshealth.co.uk?
CSR: How to thrive in the community
PR agencies have long supported charitable causes as part of their own CSR strategy. But now many are using a local focus for such work, finds Cathy Wallace.
Profile: Rob Brown, MD UK, Staniforth
Staniforth MD Rob Brown tells Cathy Wallace why he believes it is crucial for everyone to grasp the power of digital.
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