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‘I buy my own batteries now’: Duracell and Ariana Madix partnership powered by ‘Vanderpump Rules’ drama

When batteries were mentioned during an argument on the reality show, Duracell quickly came up with a witty response.

How Kind is using VR and AR to explain its Almond Acres Initiative

The snacks brand is using the technology to promote regenerative agriculture.

Why PetSmart Charities discouraged people from buying one particular dog breed amid coronation

The nonprofit used comedy to raise awareness about the need for pet adoptions.

Inside Cap’n Crunch’s 60th birthday bash

The party served as a reminder of “the kid that is within all of us.”

Why Gushers and Fruit by the Foot invited a TikTok star to roast their logos

The brands told Emily Zugay to “not hold back in her critique.”

Lumix shows younger generations ‘all the cool stuff’ its cameras can do

The camera company is also targeting Latino creators.

Why Eggo gave 1,000 parents money to hire a babysitter

The frozen waffles brand wanted to give parents what they truly need: rest.

Mrs. T’s Pierogies and JoAnna Garcia Swisher help moms recharge

Inside the third iteration of the brand’s All-Star Moms campaign.

How Silk brought back the iconic milk mustaches for a new generation

The campaign is a modern day twist on the Got Milk? ads from the 1990s.

How Denny’s hijacked the daylight saving time conversation

Denny’s It’s Diner Time campaign led to a major uptick in its rewards program membership.

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