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‘It’s hardly deepfake territory’ – Maybelline’s mascara digital PR masterclass

Cosmetics brand Maybelline stormed the internet with its giant mascara campaign this weekend, but many were unaware of the work’s true origins.

NHS comms chief leaving to join TikTok

James Lyons is stepping down as director of communications at NHS England to become head of policy communications, Europe, at TikTok.

Kettle Chips turns to specialist agency

Kettle Chips has appointed a food and drink PR agency to help with new product launches.

PRWeek Power List 2023 - 22. Josh Earnest, United Airlines

CCO

Edelman makes changes to EMEA leadership

Edelman has today (11 July) appointed a chief operating officer for the EMEA region and selected a regional client leader.

Ramarketing announces North American expansion

Newcastle-headquartered comms and marketing agency ramarketing is set to launch an office in Toronto, Canada, to support its North American clients and expand further internationally.

PRWeek Power List 2023 - 49. Brielle Villablanca, Twitch

Global head of communications and community engagement

PRWeek Power List 2023 - 47. Jen Prosek, Prosek Partners

Founder and managing partner

PRWeek Power List 2023 - 50. Diana Littman, MSL

U.S. CEO

PRWeek Power List 2023 - 48. Hannah Wong, OpenAI

VP, communications

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