170 results
Filter results »With patents expiring, Big Pharma shifts outreach focus
With patents on 20 of the top-selling prescription drugs expiring within 14 months, generic versions will siphon $255 billion in annual sales from pharma companies.
Public affairs pros discover new areas of opportunity
From recovering housing markets and corporate handouts to the latest green strategies and tightening regulations, sweeping change is afoot in Washington. In addition to the big issues on everyone's radar, there are emerging opportunities for public affairs pros.
Garnering attention for the right reasons
Marketing a firm requires the same amount of detail and dedication as any other client.
Timing is everything for technology media
Despite some opposition, there are still ways for embargoes to work in this sector.
Soldiers get some holiday cheer
While anyone can send mail directly to a specific member in the US military, cards addressed to "any soldier" cannot be delivered for security issues.
On-the-go solutions for reaching teens
Mobile marketing is often a solid way to interact with this important demographic, finds Craig McGuire
NC gets moving one step at a time
After collecting data for five years, the Blue Cross and Blue Shield of North Carolina (BCBSNC) realized the state had dramatic rates of inactivity and obesity.
ACEP gives tips to 'Stayin Alive'
Who knew a song from '70s falsetto-sounding, soft-rock super-group the Bee Gees could actually save a life?
Editorial boards maintain coveted status
Knowing the nuances of each outlet is key in seeking placement in this popular section
Making sure search yields prime results
An SEO strategy should include tactics that consider the role of images and video play, finds Craig McGuire
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