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It pays in many ways to be part of a network

Multinational PR firms have long used their geographic reach and breadth of services as a key tool in winning competitive pitches.

OtisKnee raises awareness with an individualized plan

When OtisMed sought to boost public awareness of its new "OtisKnee" knee replacement product, which is built to be customized to individual users, it faced a market crowded with competing products, all a bit different.

A new landscape

With public awareness of green issues at an all-time high, environmental nonprofits have to adapt their communications strategy to reach various audiences.

News Writers get back to botching news writing

In navel-gazing media news this morning, the forgotten CBS News writers kerfuffle comes to an end as the two sides agree on a contract after more than two years without one.

Strike beards captivate slack-jawed Americans

As late night talk shows finally returned to the air, a nation numbed by reruns focuses more on the hosts' "strike beards" than on the monologues. Leno returns and delivers his own jokes in violation of WGA rules, raising questions about whether his hack writers will return happy. Meanwhile, forecast for the Weather Channel: slight chance of sale, with $5 billion in showers.

Goldman gets the word out for striking writers

On a frigid December afternoon, a group of around 100 writers trudged in a self-contained circle outside of HBO's headquarters on Sixth Avenue in Manhattan.

Interview: Paul Boutin

Paul Boutin has been documenting the intersection of pop culture and technology for more than a decade. Formerly a senior editor at Wired, he is now a freelance writer who often appears in Slate, Wired, and Valleywag.

Viacom can afford to pay freelancers something something

Today in the news news: BusinessWeek tells employees that it is "reorganizing," in the sense of "you are fired"; China is tired of showing stupid American movies; and television, surprisingly, will only be getting worse.

You're fired, Merry Christmas

Rumors are in the air this morning of big job cuts to the news divisions of NBC and MSNBC, as Jeff Zucker hacks up his old colleagues and saves the company a sweet $20-40 million.

Slow reveal increases hype for star-studded fundraiser

VH1's Save the Music Foundation, a charity that works to provide new and used instruments to public school music programs, decided that a splashy New York party would be a great way to leverage its 10th anniversary celebration for fundraising and publicity.

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