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Video games can help or hurt a brand

December 30, 2008 | by Stephen Baer

Over the past few years, advertisers have begun to include video games in their overall marketing strategy.

Did comms have a seat at the table?

December 30, 2008 | by Maj. Allen Herritage

Public affairs pros: If the ailing economy has you worried about your future, have no fear. No, it's not the shield of government job security emboldening me to make such a claim. It's the fact that people in positions of authority continue to make poor decisions with respect to public perception.

Samsung leaps through the clutter with skydiving stunt

December 30, 2008 | by Alexandra Bruell

In a competitive technology market, brands are relying on buzz from PR stunts to promote new product features.

Challenges of '09 offer PR pros opportunity to show true value

December 30, 2008 | by Keith O'Brien

Now that the most feared year in recent memory has begun, all organizations, especially those that do business in the consumer space, must look hard at their communications strategy.

Brunswick needs clients' trust to survive this crisis

December 30, 2008

News that the husband of Brunswick Group partner Nina Devlin had traded on information obtained without his wife's knowledge has been quite distressing for the global IR and financial communications firm.

Prepping for radio interviews, social media sites, and more

December 29, 2008 | by Beth Krietsch

What should PR pros keep in mind when prepping clients for various radio formats?

Euphoria festival attracts visitors from across the US

December 25, 2008 | by Beth Krietsch

Euphoria is a four-day food and wine festival held each September in Greenville, SC, and it generally attracts visitors from a one-hour driving radius.

ODEP hits it out of the park for the disabled community

December 25, 2008 | by Ivey Overstreet

The US Department of Labor's (DOL) Office of Disability Employment Policy (ODEP) recently wanted to showcase the value that the disabled community has in the workforce.

Us TOO gets good buzz from beer

December 24, 2008 | by Tanya Lewis

Last year, a colleague with prostate cancer urged Rick Lyke, senior partner at Eric Mower and Associates (EMA), to get a blood test, which revealed that Lyke had the disease.

Book of Lists offers the chance to learn from this tumultuous year

December 22, 2008 | by Erica Iacono

The annual Book of Lists is one of the most fun, and most exhausting, features to work on at PRWeek. It's draining because it requires that the entire editorial staff review the past 12 months very carefully. This can be difficult to do when you're working on a weekly magazine and daily Web site, and are often absorbed in the most current events.