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A baby colonel? How KFC cooked up the ultimate test of brand loyalty

December 20, 2018 | by Laura Entis

...and helped one newborn pay for college.

Eight public sector campaigns we liked in 2018

December 19, 2018 | by Ian Griggs

PRWeek rewinds 2018 to select eight of its favourite public sector campaigns of the year.

Public Sector Christmas: Ambulances are the service of last resort

December 19, 2018 | by Jonathan Owen

As ambulance services across the country prepare for a surge in demand over the festive period, campaigns are underway to try to persuade people not to call them for help unless they really need it.

Flack on Friday: PR vs gorilla, Ingham vs Whitehouse, PR festive fun

December 14, 2018 | by Flack

In Flack this week: Travel PR guru takes on gorilla, trading blows, Christmas capers.

Returning Los Cabos from a place where bodies are 'hung over bridges' to a beachside paradise

December 13, 2018 | by Laura Entis

After a few violent incidents involving tourists, Los Cabos Tourism Board hired Ogilvy to promote its five-point safety plan and change the narrative.

BA, Sky, Sainsbury's, Uber... seven account moves that shook up PR in 2018

December 11, 2018 | by John Harrington

2018 saw its fair share of major PR account moves. Here are seven that raised PRWeek's collective eyebrows.

Five Christmas campaigns we liked: your winner revealed

December 11, 2018 | by Rob McKinlay

PRWeek UK's selection of PR and comms campaigns from the festive season drew almost 8,000 votes. Find out the winner below...

Why 700 receiving blankets were laid out on the National Mall

December 07, 2018 | by Laura Entis

March of Dimes wanted to make America's dangerously high maternal death rate visible across the country.

Public sector Christmas: Festive fire safety campaigns take a comic approach

December 05, 2018 | by Jonathan Owen

Humour is the hallmark of a number of innovative campaigns taking place during the Christmas period, with talking pets, trainee firefighters telling jokes and a parody of the John Lewis Christmas campaign among the approaches being used.

Inside a beer company's campaign to make Election Day a federal holiday

November 27, 2018 | by Laura Entis

Blue Point Brewing Company's Voters' Day Off campaign generated more than 136,850 signatures on Change.org.

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