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Hacking: the growing threat

Recent high profile hacking incidents have highlighted the increased threat of cyber crime. Joe Lepper looks at what PR professionals can do to avoid becoming victims.

How should firms organise their global comms function?

Companies face a challenge in synchronising their comms across the globe. Joe Lepper looks at different firms' approach to the issue and work being done to make the process easier.

Retaining client loyalty

Joe Lepper looks at why four household brands have remained loyal to their agencies - and what agencies are doing to foster relationships to maintain the loyalty of their clients.

CSR: Scotland assured of a golden future

After discovering about £150m worth of gold and silver deposits in Cononish, near Tyndrum in Scotland, mining firm Scotgold Resources sought to secure planning permission to build Scotland's first commercial gold mine.

Focus: Starting up during a recession - Can hard times create successful start-ups?

An economic downturn would appear to be the worst possible time to launch a PR agency. But are these businesses run more efficiently?

Focus: Executive salaries - The case for executive pay

Several firms have come under fire recently over pay levels for their top staff. Joe Lepper looks at how these firms could better communicate the reasons behind the pay packages.

Voluntary Sector: Christian Aid appeal widens youth focus

Christian Aid is set to launch a fresh PR drive to target young people, as it reveals that a previous 'hyper trendy' campaign was axed owing to a lack of broad appeal.

Campaigns: Carlsberg calls for a fresh approach

Recruitment - Desperately seeking account managers

There is still a shortage of good account managers in PR agencies. Joe Lepper examines the reasons for the shortfall and what can be done to nurture talent .

The NHS shake-up: A Doctor's View

Dr David Rooke from the Somerset GP commissioning consortium discuss his view of how the NHS shake-up will affect PR services.

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