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Hot off the press: PRWeek’s 22 most-read articles of 2022

December 20, 2022 | by PRWeek UK staff

From the diary of a Cannes virgin and the newest agencies to watch to the Top 150 consultancies and the biggest people moves of the year.

KPIs for communications shift with the times

March 30, 2022 | by Surekha Ragavan

A new report shows that securing coverage is no longer the end-all for PR clients as the move towards activity-based KPIs and real-time social data becomes evident.

What’s new for consumer PR in 2022?

January 11, 2022 | by James Halliwell

What’s in store for consumer PR this year? Our experts talk real and authentic, creepy and fake, virtual and social, and how to survive and thrive in 2022.

Agencies shouldn't take the ‘easy route’ when measuring campaigns

November 18, 2020 | by Surekha Ragavan

Danny Tan of OPRG highlights four pillars of measurement that modern day practitioners should take note of.

Measurement lessons from the campaign trail

September 01, 2020 | by Natasha Bach

“Test, optimize, test” and other mantras from the political arena.

What the pandemic’s new digital economy means for monitoring and analysis

July 22, 2020 | by Natasha Bach

With Americans stuck at home, agencies are looking for new insights.

Not just listening: Podcast monitoring tools find their place in the dashboard

May 13, 2020 | by Natasha Bach

But users say the emerging technology has limitations.

The comms tech skills PR pros using the platforms need

April 01, 2020 | by Natasha Bach

The staffers at the controls tell Dashboard what works for them.

The new software every PR pro should know about

March 18, 2020 | by Natasha Bach

Agency experts’ platform likes and dislikes.

No longer science fiction: Software is helping to detect crises before they happen

March 04, 2020 | by Natasha Bach

But platforms can’t tell the future without a human touch.