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Filter results »Companies Tout the success of short-form social videos
The Wall Street Journal launches WorldStream, which leverages technology startup Tout, to let its reporters shoot short videos on their smartphones and quickly post them to augment traditional coverage of breaking news.
Diane Sawyer segment helps lead conversation for project
The Conversation Project was founded in 2010 by a group of concerned media, clergy, and medical professionals with the goal of ensuring that every American's end-of-life decision is expressed and respected.
Readers, marketers take fresh look at elegant sites
A recent Neiman Journalism Lab article claimed a growing backlash against "fast, cheap, and dirty" online journalism with sites such as The Verge gaining large audiences by focusing on well-executed page design and art integration that recall the glory days of glossy print magazines.
Critical Hit: Outreach to baby blogger best fit for mom apparel
As part of its celebration of 20 years in business, Bravado turned to our agency to highlight this milestone, but also to tout its philanthropic commitment, educate consumers, and increase reach.
Critical Hit: Ace pitch shows personal benefits of fitness training
The American Council on Exercise is a nonprofit organization that works to provide consumers with unbiased fitness information while also serving as an advocate for the proper training of fitness professionals in the industry.
Rising stocks give hope for the future of newspapers
Despite plenty of stomach-churning gyrations, share prices for publicly traded newspaper stocks have been on an upward trend for the past year, reflecting optimism that even with declining ad rates, papers may finally be figuring out profitable business models that ensure their survival.
Critical Hit: Insomnia story on ABC show wake-up call for new drug
Purdue Pharma wanted to drive awareness for the launch of its new insomnia drug, Intermezzo, which is the first prescription sleep aid for use when a middle-of-the-night awakening is followed by difficulty returning to sleep.
Traditional media still vital despite declining numbers
A joint University of Southern California Annenberg/Los Angeles Times poll on politics and the press found traditional sources such as local TV and newspapers are deemed more trustworthy by voters than blogs and social media outlets.
Critical Hit: Mike and Ike's promotional split was snack-sized fun for media outlets nationwide
Mike and Ike's promotional split was snack-sized fun for media outlets nationwide.
Tales of Facebook's demise might be a little premature
A flurry of traditional media have all produced recent features on the emergence of a Facebook backlash, with some demographics opting not to join while others dramatically cut back their use.
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