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How should brands and PR interact with Women’s Euro 2022?

July 06, 2022 | by Evie Barrett

As Women’s Euro 2022 kicks off at Old Trafford tonight, women’s football finally feels like it’s getting an inkling of the recognition it deserves. So how is PR playing a role in what many deem the country’s sporting event of the summer?

Alibaba lights Olympic marketing campaign

June 23, 2021 | by Minnie Wang

Alibaba CMO Chris Tung on the company’s marketing campaign, as well as its technological support for the Tokyo games and the upcoming Beijing Winter Olympics.

PRWeek UK Power Book 2021: Top 10 in sports comms (governing bodies)

March 11, 2021 | by PRWeek UK staff

PRWeek's UK Power Book reveals the PR pros who lead the way in their respective areas. Today, we rank the big in-house comms players at sports governing bodies.

PRWeek UK Power Book 2021: Top 10 in sports PR (agency)

March 05, 2021 | by PRWeek UK staff

PRWeek's UK Power Book reveals the PR pros who lead the way in their respective areas. Today, we rank the big agency players in agency sports comms.

From transfer speculation to fan unrest: Premier League comms chiefs discuss the season ahead

August 09, 2019 | by Stephen Delahunty

With the start of the Premier League season upon us, PRWeek talks to comms chiefs at some of the biggest clubs about how they prepare for 2019/2020, and looks at some of their most pressing challenges.

Brands of the tourney: How companies are embracing the chance to be a part of FIFA World Cup 2018

June 04, 2018

Some companies have shrugged off any concerns and are going all in, while others are backing off.

Kicking and streaming: Social media, experiential campaigns, VR transform World Cup 2018

June 04, 2018 | by Aleksandra Vayntraub

Companies are going all out with experimental tech for the biggest sporting event in the world.

Jermaine Jenas - rising media star: Episode 9 of The Line

January 29, 2018 | by Richard Gillis

Hosted by author and journalist Richard Gillis and PRWeek editor-in-chief Danny Rogers, episode nine of The Line talks to former football star Jermaine Jenas about England's relationship with the press and his own rise to media prominence.

Pochettino, Neymar and the Spurs jinx: Episode 8 of The Line

December 18, 2017 | by Richard Gillis

Hosted by author and journalist Richard Gillis, episode eight of The Line discusses the role played by the comms industry in the memes and tropes of football media coverage, La Liga and Guillem Balague's controversial new biography of Spurs manager Mauricio Pochettino.

What's the point of a sports agency? Episode 7 of The Line

December 03, 2017 | by Danny Rogers and Richard Gillis

Hosted by PRWeek editor-in-chief Danny Rogers with author and journalist Richard Gillis, episode seven of The Line discusses the role and purpose of sports agencies, covering content, Facebook, intellectual property and the soap opera that is F1.