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Filter results »Kent builds variety of relationships to drive Cadillac bike
Kent Bicycles, which sells bikes primarily through mass-market outlets like Wal-Mart, was excited at the possibility of creating a new line bearing the Cadillac brand that it could offer to independent bike shops.
Safeguarding reputation
A recent spate of customer-data leaks is creating a new kind of crisis communication.
Rally by White Sox earns Podsednik final All-Star spot
Scott Reifert, VP of communications for the Chicago White Sox, wanted to get a fourth White Sox player nominated to the American League All-Star team.
Samsung monitor is a flat-out winner
If your office hasn't bought you a flat-screen monitor yet, put that on your list of demands to discuss during your next review. The space you save and just the sheer coolness make flat-screen monitors a must.
Toshiba's portable DVD player will go far
Portable DVD players fascinate me because I keep wondering if they're a product in search of a market or not.
Whirlpool takes on feel-good status with consumers
Three years ago, Whirlpool's PR efforts were nowhere near as innovative as its products.
TEC pants fit a gadget-filled lifestyle
Anyone who has watched The Apprentice knows there's a movement afoot in the fashion world to incorporate tech gadgets into the clothes we wear.
Product Launch: Tide turns launch into 'challenge' to conserve energy
Procter & Gamble began taking a closer look at its Tide brand two years ago, searching for ways to reinvigorate the longtime laundry-room mainstay.
The Jimi will add a little value to your life
Capitalism is an amazing system.
Midwest: Double billing
Business is booming for PR agencies in the Twin Cities.
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