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Filter results »CEO Q&A: Doug Ulman, CEO, Livestrong (Extended)
Doug Ulman, CEO of Livestrong, speaks with Kimberly Maul about the economy's impact on the nonprofit and the benefits of working with an icon
Brands reap the benefits of marketing-comms integration
Procter & Gamble is known for being the guardian of dozens of high-profile beauty, health, and household products, but during this year's Vancouver Winter Olympics the company chose to focus part of its marketing on overall corporate image.
Advanstar finds new angles to tout Licensing International Expo
Advanstar's Licensing International Expo overcame several challenges this year, most notably rebounding from a recession and re-engaging with PR.
CEO Q&A: Paula Kerger, president and CEO, PBS
Paula Kerger, president and CEO of PBS, speaks with Kimberly Maul about the network's advocacy platform and how she interacts with its PR team
Newsmaker: Lawrence Rand, CEO, Kekst and Co.
Following in the footsteps of founder and now chairman Gershon Kekst, the firm's new CEO is ready to take Kekst and Company to the next level.
Crises prompt companies to rein in social media tactics
When launching a new product or engaging consumers, social media is a necessity for brands and businesses. Companies and their agency partners, however, are taking a more cautious approach to this forum when it comes to issues and crises, especially in heavily regulated industries such as financial services.
OrgChart: Samsung bolsters comms' prominence
In July, Samsung pulled its corporate communications out of the marketing discipline as part of its ongoing effort to grow and become more strategic as a communications team.cently separated communications from marketing, making it a standalone function
Communications' stock soars as the IPO process plays out
General Motors and Skype are just two of the major companies that filed an IPO in 2010 and, as the market returns to a sense of normalcy after a fallow period, communications around IPOs is being increasingly scrutinized.
CEO Q&A: Bob Parsons, CEO, Go Daddy
Go Daddy founder and CEO Bob Parsons talks to Kimberly Maul about its Super Bowl ads, his video blog, and how comms supports the company
Bausch & Lomb works to realize vision of ending pediatric cataracts
Eyecare company Bausch & Lomb partnered with the Lions Clubs International Foundation to launch the Pediatric Cataract Initiative.
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