11 results
Filter results »Why isn’t PR as ‘creative as advertising’? Part one
In this first of a three-part special report, PR bosses discuss how agencies can compete with advertising creativity to win a bigger slice of marketing budgets.
Anatomy of a pitch: WPP’s Mark Read & WBA’s Aaron Radelet
The CEO of the world’s largest marketing services holding company and CCO of the world’s largest pharmacy unpick one of last year’s biggest pitches.
PlayStation, Kellogg's, Pernod Ricard, Co-op, TikTok… account moves that shook up PR in 2020
Electronics multinationals, hotel groups, auto giants, supermarkets and high-street retailers were among the pitches that caught the eye of PRWeek in this COVID-interrupted year.
'Shared ideas of success', 'more questions', 'two-way reviews': How to fix the communication problem in the communications industry
In-house comms heads in APAC open up about how PR agencies should communicate more effectively with them.
'You nearly killed me!' - from brilliant to disastrous... PR pitching in the 1970s
Speaking to PRWeek about PR in the 1970s, industry grandee Lord Chadlington gives two entertaining and insightful examples of how the PR pitch was different to today.
Theft, no chairs, drunk client... when PR pitches go wrong
The PR pitching process can be stressful at the best of times, but almost all seasoned comms pros have had a horror story at some point. PRWeek asked its Twitter followers to reveal their worst or most unusual experiences.
Infographic: Does objectivity still matter to journalists?
A new study from Muck Rack and Zeno Group found social media is on the rise in journalists' minds, but press releases are not.
Three new agencies and more to come: How The Academy is quietly building a PR empire
The Academy has been quietly forming a group of specialist agencies over the past 12 months. Co-founder Mitch Kaye tells PRWeek UK about the importance of entrepreneurial leadership and why he's impatient to keep growing the business.
A Tale of Two Narratives: The PRWeek US 2017 Salary Survey
The search for talent goes on at the mid to senior levels, reports this year’s PRWeek/Bloom, Gross & Associates Salary Survey, but advancement opportunities continue, especially for those with sought-after skill sets
Voluntary Sector: Three agencies vie for sustainability brief
The Institute for Sustainability is looking for PR support ahead of a global campaign focused around transport and logistics.
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