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‘We needed to be agile with our media opportunities’ – Behind the Campaign

Ben Bucknill, senior account manager at Aduro Communications, gives the lowdown on the agency’s recent work for Dementia UK.

The winners of the 2023 PRWeek Healthcare Awards

The second annual ceremony showcased and celebrated the best campaigns, projects, agencies, in-house teams and individuals across the fast-growing healthcare and pharmaceutical PR sectors.

Top 10 most-read articles by PRWeek subscribers in April

These are the most-read articles by PRWeek UK subscribers in April, measured by our ‘known audience’ of named users who logged in.

‘We had real fun brainstorming’ – Behind the Campaign, #CostOfACold for Sambucol

Charlotte Rushforth, assistant account executive at Aduro Communications, discusses the agency’s six-month campaign for Sambucol, the food supplement brand targeting cold and flu symptoms.

Lowdown: Your reputation precedes you

For pharma and biotech, reputation matters more than ever.

‘Go with your gut!’ – Behind the Campaign, Activia ‘What the Gut’ museum

Naomi Woodford, senior account director at Ketchum, gives the lowdown on the agency’s recent gut health campaign for Activia.

PRWeek UK Power Book 2023: Top 10 in Health & pharma comms (in-house)

PRWeek’s UK Power Book reveals the PR pros who lead the way in their respective sectors. Today, we rank the key in-house players in health and pharma comms.

PRWeek UK Power Book 2023: Top 10 in Health & pharma comms (agency)

PRWeek’s UK Power Book reveals the PR pros who lead the way in their respective sectors. Today, we rank the key agency players in health and pharma comms.

Inside the National Abortion Federation’s #ItsYourCall campaign

The organization partnered with celebrities and creative agencies to reach abortion seekers.

Hot off the press: PRWeek’s 22 most-read articles of 2022

From the diary of a Cannes virgin and the newest agencies to watch to the Top 150 consultancies and the biggest people moves of the year.