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‘I buy my own batteries now’: Duracell and Ariana Madix partnership powered by ‘Vanderpump Rules’ drama

June 27, 2023 | by Eric Berger

When batteries were mentioned during an argument on the reality show, Duracell quickly came up with a witty response.

PRWeek UK Power Book 2023: Top 10 in entertainment comms (agency)

March 20, 2023 | by PRWeek UK staff

PRWeek’s UK Power Book reveals the PR pros who lead the way in their respective sectors. Today, we rank the key agency players in entertainment comms.

PRWeek UK Power Book 2023: Top 10 in Entertainment comms (in-house)

March 20, 2023 | by PRWeek UK staff

PRWeek’s UK Power Book reveals the PR pros who lead the way in their respective sectors. Today, we rank the key in-house players in Entertainment comms.

Hot off the press: PRWeek’s 22 most-read articles of 2022

December 20, 2022 | by PRWeek UK staff

From the diary of a Cannes virgin and the newest agencies to watch to the Top 150 consultancies and the biggest people moves of the year.

Behind the Campaign – House of the Dragon

September 30, 2022

Yla O’Riordan, account director at Red Consultancy, takes PRWeek through the agency’s work to launch House of the Dragon on social media, the prequel TV series to Game of Thrones.

6,000 people get free Cinnabon treat during Better Call Saul finale

August 25, 2022 | by Eric Berger

Cinnabon offered fans a buy one, get one free for Cinnabon’s Center of the Roll.

Almond Board of California and Thor show how almonds can be ‘weapons in wellness’

August 17, 2022 | by Eric Berger

The Almond Board's Becky Jeffers shares how the partnership came about.

BTS’ J-Hope names album Jack in the Box. Here’s how the restaurant brand responded

July 13, 2022 | by Eric Berger

Of course, J-Hope’s favorite drink Sprite had to be involved.

Brand Film Awards US 2022: The winners

May 25, 2022

The complete list of winners and honorable mentions from the 2022 Brand Film Awards US.

How can Netflix turn viewers back on?

April 28, 2022 | by Evie Barrett

Once an epoch-making platform, Netflix’s dwindling dominance of the ever-expanding streaming world has been highlighted by a plunge in subscribers and its share price. How can the platform win back its viewers?

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