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Filter results »Hot off the press: PRWeek’s 22 most-read articles of 2022
From the diary of a Cannes virgin and the newest agencies to watch to the Top 150 consultancies and the biggest people moves of the year.
Transparency key for Huawei following CFO release: former Huawei PR leaders
For years, the tech company has been used as political tool in US-China relations. We ask former Huawei PR leaders on advice for the brand moving forward.
How countries are responding to vaccine news
Governments in the region are devising vaccination plans and communicating them with both hope and caution.
'Facebook has played its trump card'
Facebook's motion to remove news from its platforms in Australia might seem overblown, but this battle has global implications, media experts say.
Three PR lessons from TikTok’s embattled global operations
From a lack of homework on local markets to inadequate differentiation from its parent company, here are three teachings from TikTok's struggles.
Should brands rethink their TikTok strategy?
As uncertainty and confusion dominate headlines about TikTok’s future, we ask industry experts if this could mean a shift in strategy for brands.
TikTok ban in India: What does this mean for influencer marketing?
TikTok is among the top three platforms in India for influencer content and the impact of the ban, experts say, could be transformative.
'Ethics is a word that is merely window dressing in the Middle East'
As Global Alliance marks its first ever Global Ethics Month, Louay Al-Samarrai, joint MD of Active DMC, says that, far too often, companies are simply paying lip service when it comes to a code of ethics.
Consumers demand facts around smoke-free alternatives: Philip Morris
The public wants regulators and governments to step up in delivering science-driven policies, according to a new report. It comes amid criticism by anti-smoking NGOs and health authorities about e-cigarette marketing tactics.
How should brands deal with employee activism outside the workplace?
At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.
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