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‘ITV hasn’t been in full control of the message’ – PR pros on This Morning’s Phillip Schofield furore

May 24, 2023 | by Elizabeth Wiredu

In the wake of Phillip Schofield’s departure from ITV’s daytime TV show This Morning, what are the comms implications for the broadcaster?

Why Gushers and Fruit by the Foot invited a TikTok star to roast their logos

May 18, 2023 | by Eric Berger

The brands told Emily Zugay to “not hold back in her critique.”

PRWeek UK Power Book 2023: Top 10 in entertainment comms (agency)

March 20, 2023 | by PRWeek UK staff

PRWeek’s UK Power Book reveals the PR pros who lead the way in their respective sectors. Today, we rank the key agency players in entertainment comms.

PRWeek UK Power Book 2023: Top 10 in Entertainment comms (in-house)

March 20, 2023 | by PRWeek UK staff

PRWeek’s UK Power Book reveals the PR pros who lead the way in their respective sectors. Today, we rank the key in-house players in Entertainment comms.

The ‘Popeyes Meme Kid’ is back. Why the chain is working with him a decade later

February 09, 2023 | by Eric Berger

Dieunerst Collin has inked a college football NIL deal with the fast-food chain.

More than 500 apply to win wedding at an Aldi store

January 30, 2023 | by Eric Berger

Aldi USA’s comms director Kate Kirkpatrick shares the inside story of the Happily Ever Aldi campaign.

‘We’re moving away from follower count’ – how is TikTok changing influencer marketing?

January 30, 2023 | by Evie Barrett

The next generation of social media stars is here, and it’s like nothing we’ve seen before. Thanks to the evolution of the internet and its many platforms, influencer marketing must also adapt to navigate these waters, and tackle one beast in particular: TikTok.

Influencer costs rise as creators get ‘more savvy’ – but deals can be had

January 25, 2023 | by Evie Barrett

While costs and budgets are seldom an easy field to navigate, the rapid rise of influencer marketing and resultant lack of sturdy framework has skewed things significantly, says PRWeek’s influencer expert panel.

‘This channel is now a must-have’ – How has influencer marketing transformed in the COVID-19 era?

January 24, 2023 | by Evie Barrett

Since PRWeek’s last influencer marketing survey three years ago, it would be an understatement to say lots changed in the world. In the first of a series of articles on influencer marketing, we examine how the pandemic era has shifted how brands and agencies work with, and invest in, influencers.

CNY campaigns: Getting brand messaging right when China is reeling under Covid

January 11, 2023 | by Nikita Mishra

Industry experts weigh in on the best strategies for brands to nail the cultural tone and empathetic approach to connect during uncertainty.