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Filter results »CMO Q&A: Anne Finucane, Bank of America
Nicole Zerillo speaks with Bank of America's Anne Finucane about the importance of PR in telling a complicated story
Timex brings its brand and style up-to-date with women-focused effort
Timex, a watch brand best known for its low price point and largely male consumer base, is currently leveraging a 360-degree campaign to expand its market and create brand relevancy among fashion conscious, female consumers.
Interview: Janet Libert, 'Executive Travel'
Janet Libert, editor-in-chief and publisher of Executive Travel, speaks with Nicole Zerillo about how she reaches her C-suite readership and which travel trends are starting to take off.
Q&A: 'O' magazine's creative director Adam Glassman
Adam Glassman, creative director for 'O,The Oprah Magazine,' speaks with Nicole Zerillo about how he chooses featured objects, the O mindset, and the best way PR professionals can develop a relationship with the magazine.
Twitter offers key engagement with target audiences
Twitter has quickly become a baseline tactic for PR initiatives seeking to engage audiences in online conversation. It can be a good tool to connect with company stakeholders, including media.
Mohegan Sun takes a gamble with 'stimulus' messaging
With the economic crisis in full force, the Mohegan Sun Casino and Hotel created a back-to-basics PR campaign promoting its value-based offerings.
Interview: Marc Rosenwasser, Worldfocus
Marc Rosenwasser is the executive producer of Worldfocus, a program that premiered in October with global news and analysis.
Cervone answers the call of opportunity at UAL
After 24 years in the auto industry and oversight of a $150 million-plus budget at GM, Tony Cervone decided he needed a change.
WWE grapples to broaden its reputation
The company is using many avenues to show that it offers much more than in-ring theatrics
Olympics tie-in builds brand awareness for iDashboards
IDashboards, the provider of business intelligence dashboards, scorecards, and business alerts, sought to bring its brand into greater prominence with consumers and media by creating a dashboard to track the global distribution of medals during the 2008 Summer Olympic Games in Beijing.
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