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Filter results »Partnerships play key role in cleaning up California
Each year, the California Department of Transportation (Caltrans) spends $41 million to remove the cigarette butts, fast food wrappers, coffee cups, and other trash littering the state's freeways and highways.
Skilled at networking
For agencies, an independent network can provide ballast. For clients, it can open up doors all over the world.
Brand 2.0
Just days after Microsoft launched a new marketing campaign, the company found itself coming up a bit short on its promise.
HP effort connects past, future
In 2000, Hewlett-Packard bought the property at 367 Addison Ave. in Palo Alto, CA, the location of the legendary garage where founders Bill Hewlett and Dave Packard started the company in 1938.
Blogs' key terms open door to search engine optimization
With Internet strategy becoming a routine part of companies' PR efforts, many agencies are taking advantage of the power of the search engine.
Gomez rides PR prowess to Skype's top post
Henry Gomez still sees himself as a PR person, even if his title doesn't say as such.
The new face of HP
Amid major leadership changes, the corporate comms team at HP stays on message and helps it emerge on solid ground.
Fireman's Fund empowers employees
Using its employees to connect philanthropy and business, Fireman's Fund rebuilds its brand
Tech firms must prepare for churn in M&A era
Tech companies have a ravenous appetite these days, gobbling up rivals and competitors with gluttonous abandon.
ADP electronic payment effort targets employees
Each year, ADP Employer Services, one of the largest outsourced payroll and human resources service providers, teams up with the American Payroll Association to educate employees and employers about how to better manage income.
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