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Filter results »Timeline of a crisis: Depositors flee en masse after Silicon Valley Bank stumbles on messaging
Financial jargon and a plea to “stay calm” helped fuel the second-largest failure of a financial institution in American history when SVB collapsed in early March.
PRWeek UK Power Book 2023: Top 10 in banking comms (in-house)
PRWeek’s UK Power Book reveals the PR pros who lead the way in their respective sectors. Today, we start by ranking the key players in banking comms (in-house).
Hot off the press: PRWeek’s 22 most-read articles of 2022
From the diary of a Cannes virgin and the newest agencies to watch to the Top 150 consultancies and the biggest people moves of the year.
‘We knew we needed acting talent’ – Behind the Campaign, ‘The Scammer House of Horrors’ for NatWest
Gemma Cook, account director at Taylor Herring, discusses the agency’s recent spooky campaign for NatWest.
‘Finding lost money is never boring’ – Behind the Campaign, National Pension Tracing Day
Johanna Nelson, director of communications at Punter Southall Aspire, the pensions and employee benefits consultancy, discusses how she launched the UK’s first national day for pension tracing to help reunite people with money that could transform their life in retirement.
Auntie Anne’s uses National Auntie day to help fans who need extra cash
In total, 45,000 people entered to win money and the brand gave out $30,000.
'Lorraine was 100 per cent on message' - Behind the Campaign, ‘Paws for a Smile’
Grayling director Joey Ng discusses the agency's recent campaign for More Than.
How H&R Block is helping to close the sponsorship equity gap for female college athletes
The tax preparation company partnered with star female basketball players who are strong on and off-court.
PRWeek UK Power Book 2022: Top 10 in Banking Comms (in-house)
PRWeek's UK Power Book reveals the PR pros who lead the way in their respective sectors. Here, we rank the key figures in banking comms.
How Aflac and Deion Sanders are helping close the medical debt gap
Campaign efforts had to pivot from a focus on media activation to a focus on consumer activation through digital.
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