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Hot off the press: PRWeek’s 22 most-read articles of 2022

December 20, 2022 | by PRWeek UK staff

From the diary of a Cannes virgin and the newest agencies to watch to the Top 150 consultancies and the biggest people moves of the year.

What's in store for PR at the Cannes Lions?

June 17, 2022 | by James Halliwell

Out in the blazing Cannes sunshine, tensions exist because of a longstanding issue - that PR consistently loses out to above-the-line advertising, even in the PR category. Will the situation change in 2022?

Behind the Campaign – McDonald’s: One’s Lovin’ It, by Ready10

June 09, 2022

Kate Addy, director at Ready10, discusses the agency’s recent Platinum Jubilee campaign for McDonald’s.

What’s new for consumer PR in 2022?

January 11, 2022 | by James Halliwell

What’s in store for consumer PR this year? Our experts talk real and authentic, creepy and fake, virtual and social, and how to survive and thrive in 2022.

Tatler’s new formula for success in the luxury space

November 10, 2021 | by Matthew Miller

Chairman and CEO Michel Lamunière speaks to us about how an evolution of the luxury-focused media company's approach is coming to fruition.

Tokyo Olympics coverage shines a light on politics, mental health: BBC reporter

August 04, 2021 | by Surekha Ragavan

News presenter Mariko Oi speaks to us about reporting in Tokyo during the Games and news themes that have emerged on the fringe of the sporting action.

Is the value of earned media diminishing?

July 26, 2021 | by Surekha Ragavan

Two PR leaders discuss the consequences of incentivising publishers and journalists, and the unique challenges PR pros face when seeking earned coverage.

Timeline of a movement: Sexual harassment in Malaysian schools

May 12, 2021 | by Surekha Ragavan

How one TikTok video uploaded by a teenage student sparked a nationwide debate and shed light on an institutional failure in crisis management.

'Unforgivable, tone-deaf land grab’ that could ‘decimate football’s legacy’ – PR pros react to Super League announcement

April 19, 2021 | by Arvind Hickman

Communications experts have slammed the lack of stakeholder engagement and the timing of an announcement that 12 elite football clubs want to form a European Super league.

'Either help me the f*** out, or make me laugh' - PR creatives on what to expect from brands this summer

April 12, 2021 | by Arvind Hickman

As the economy opens, creative comms briefs are becoming bolder and looking for cut-through in what many anticipate will be an 'avalanche of activity'. Finding the right tone while standing out is a big challenge, so PRWeek asks leading creatives what's in store.