85 results

Filter results »

Top 10 most-read articles by PRWeek subscribers in April

These are the most-read articles by PRWeek UK subscribers in April, measured by our ‘known audience’ of named users who logged in.

‘This channel is now a must-have’ – How has influencer marketing transformed in the COVID-19 era?

Since PRWeek’s last influencer marketing survey three years ago, it would be an understatement to say lots changed in the world. In the first of a series of articles on influencer marketing, we examine how the pandemic era has shifted how brands and agencies work with, and invest in, influencers.

Hot off the press: PRWeek’s 22 most-read articles of 2022

From the diary of a Cannes virgin and the newest agencies to watch to the Top 150 consultancies and the biggest people moves of the year.

Communications Bellwether Survey 2022: PR in pole position

The fifth collaboration between PRWeek and Boston University portrays an industry that has the ear of the C-suite but faces new expectations to deliver value.

Provide privacy or perish: WE study

Consumer understanding of data privacy is more sophisticated than ever, and brands should step up their game on protection, according to WE’s Brands in Motion study.

KPIs for communications shift with the times

A new report shows that securing coverage is no longer the end-all for PR clients as the move towards activity-based KPIs and real-time social data becomes evident.

93% of APAC youth say pandemic changed their lifestyle forever

Results from an APAC-wide study by Vice Media, revealed here exclusively, underscore the need for brands to re-examine everything they think they know about the way young people view family, money, time, mental health and work.

‘Too many meetings’ and ‘non-urgent work’ causes of overtime: PRHK

The PR industry in Hong Kong is clear about the causes and consequences of overtime, yet a majority of them are not communicating their frustrations to their managers, according to a survey.

Beyond COP26: 8 lessons for PRs to help tackle the climate crisis

This article is part of a wider project on the environment, post-COP26, available to subscribers of PRWeek's The Knowledge.

Beyond COP26: two dozen agencies declare B Corp ambition

PRWeek research has identified a profusion of PR firms in the queue for B Corp certification – but does the programme work for the industry? This article is part of a wider project on the environment, post COP26, available to subscribers of PRWeek's The Knowledge.