338 results
Filter results »Hospitality comms needs humility and empathy in 2021
“Publicists must strike the right tone between the inspirational and the informational.”
Workplace of the future emerges
PRWeek editorial director Steve Barrett on the shifting values of PR workplaces.
Timeline of a crisis: Cyberpunk 2077
The video game took 7 years to hit the shelves, but it still left fans dissatisfied.
The comms tech ‘eureka moments’ of 2020
And how they can be applied to the ‘evolving normal’ of the post-COVID world.
Honest, grudging, or non-existent: The PR apologies of 2020
If a mistake has been made and people are angry or upset because of it, the best way to move on is to offer an apology, so here is the annual PRWeek round-up of the best and worst attempts to make good during a year like no other.
'It drove home the desire for some much-needed fun' - Behind the Campaign with Hail-a-Panto
Scott Dimbleby, creative director at W Communications, gives the lowdown on the festive campaign for ride-hailing app Free Now.
PlayStation, Kellogg's, Pernod Ricard, Co-op, TikTok… account moves that shook up PR in 2020
Electronics multinationals, hotel groups, auto giants, supermarkets and high-street retailers were among the pitches that caught the eye of PRWeek in this COVID-interrupted year.
What Instagram’s ‘Lite’ version means for brands and content creators
A look at how newer audiences joining the platform changes the content creation game.
Actions and impact: Why brands can no longer just pay lip service to purpose
PARTNER CONTENT: Marketing and communications leaders came together to discuss why demonstrating brand purpose and its impact is more important than ever
Hope for the best, prepare for the worst
The past can come back to haunt companies, but few are prepared, according to a study from History Factory.
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