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How the Aruba Tourism Authority dreamed up the ‘world’s easiest job’

More than 800 people applied for the week-long role.

PRWeek UK Power Book 2023: Top 10 in Travel comms

PRWeek’s UK Power Book reveals the PR pros who lead the way in their respective sectors. Today, we rank the key agency players in travel comms.

PRWeek UK Power Book 2023: Top 10 in Luxury PR (hospitality & lifestyle)

PRWeek’s UK Power Book reveals the PR pros who lead the way in their respective sectors. Today, we rank the key players in Luxury PR (hospitality & lifestyle).

Hot off the press: PRWeek’s 22 most-read articles of 2022

From the diary of a Cannes virgin and the newest agencies to watch to the Top 150 consultancies and the biggest people moves of the year.

'It's grounded in the cost of living' - Behind the Campaign, easyJet ‘Escape the UK’

Taylor Herring director Delilah Pollard discusses the agency's recent campaign for easyJet.

Discover Puerto Rico shares what it truly means to ‘Live Boricua’

The campaign’s “people-centric themes” are drawing consumers, says CMO Leah Chandler.

How Canada lured American tourists back after it ended COVID-19 rules

The number of U.S. visitors to Canada dropped from 15 million in 2019 to 1.9 million in 2020, an 87% decrease.

How Samsonite inspired people to use paid vacation days

The campaign aims to get people to rethink the always-on mentality around the work and hustle culture.

Why a Swedish island is celebrating one resident’s ‘really lousy lawn’

Gotland essentially ran a “competition for lazy people” to help solve an important issue.

How one kid’s ‘pure love of corn’ led him to become South Dakota’s ‘corn-bassador’

South Dakota Department of Tourism’s Katlyn Svendsen shares how the state capitalized on the “Corn Kid” phenomenon.

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