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Employee engagement tops PR priorities

January 19, 2023 | by Frank Washkuch

Internal communication has risen up the PR food chain in the past three years and now comprises more than half of many CCOs’ time. What is the current state of best practice and how are in-house teams structuring the work and dealing with the extra demand?

11. Frank Shaw, Microsoft

July 13, 2021 | by Frank Washkuch

Still leading communications at the tech behemoth after more than a decade, the VP of corporate comms continues to have his hands full with new challenges.

PR’s New Year’s resolutions

January 05, 2021 | by Frank Washkuch

PRWeek's Frank Washkuch on getting back to getting together, but not abandoning what’s worked.

PR stunts prove comms pros can come up with big ideas

August 02, 2018 | by Frank Washkuch

We can all use some fun from brands.

Crafting a message of community: How WeWork's CCO built her team from scratch

March 01, 2018 | by Frank Washkuch

The company is ambitious, but when you look at the foundation of the company, community is always at the core," says Jennifer Skyler

Campaign trail skills are a brand's best friend in the Trump era

December 28, 2017 | by Frank Washkuch

Everything is political in 2017-and will be in 2018, too. Just ask Keurig.

Inside the Cannes Lion-winning #NuggsForCarter campaign with Wendy's Liliana Esposito

June 21, 2017 | by Frank Washkuch

Wendy's chief communications officer chats with PRWeek's Frank Washkuch about taking a hands-off approach to a social media phenomenon and why an irreverent Twitter account is in the burger chain's DNA.

Mark Penn: evolving the agency model

February 24, 2016 | by Frank Washkuch

In a world where smaller entities compete with well-established holding companies, Mark Penn's new collaborative take on how firms can adapt today while better serving clients has more to offer than looking in the rear-view mirror.

At JetBlue, Nancy Elder pilots a different approach to brand PR

November 18, 2015 | by Frank Washkuch

After stints at blue-chip names such as MasterCard and GE, JetBlue's VP of communications is running the PR equivalent of air traffic control for the challenger brand.

Legacy's Lindsey Kozberg details how White House experience influences her work

July 06, 2015 | by Frank Washkuch

The White House gave me a profound sense of the possible and an unparalleled education on how policies get made - or don't get made.