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Filter results »Why isn’t PR as ‘creative as advertising’? Part one
In this first of a three-part special report, PR bosses discuss how agencies can compete with advertising creativity to win a bigger slice of marketing budgets.
Flack on Friday: Grin and Bayer it, 'turkey' twizzled, coverage Richly deserved, Gunning for Spurs
In Flack this week: Christmas 'turkey' gets its own back, intranet pun fun, a demonic foreskin, keeping up with the Winklemans.
PRWeek 2016 Best Places to Work U.S.
Company culture goes deeper than a well-stocked fridge and a pet-friendly office environment. It is the raison d'être that unites colleagues and fuels business success. PRWeek reveals the 2016 Best Places to Work U.S. honorees.
GE's CMO Linda Boff: Success is all about good communication
At the 2016 PRWeek Conference, the GE marketing executive explained how open communication is the key to aligning teams within a company.
Deirdre Latour, GE's CCO, talks about earning a seat at the C-suite table
Following her presentation at the 2016 PRWeek Conference, Latour chats candidly about the value of communication in building a brand, as well as one's career.
Cool Effect gets SXSW attendees to care about global warming with #LetsSave campaign
Environmental non-profit Cool Effect set out to raise awareness of its new digital platform at SXSW.
Flack on Friday: The Standard, Freuds, BAFTA, PRCA, Instinctif
In Flack this week: The challenges of sporting comms, Freuds rolls out the red carpet, PR student's Twitter CV, and would your PR clients pass the 'my mum' test?
Logitech engages consumers with comedy, lighter look at CES
Here's what happened when Logitech sent comedian Ben Gleib to engage CES attendees with humorous commentary on new tech.
Top of the month: Alton Towers delivers sensitive response to roller-coaster crash
Alton Towers was praised for the way it handled its crisis comms after a devastating accident took place on its Smiler roller-coaster on 2 June.
Five things we learned at PR360
The tide of technological development in digital and social media has swept marketing comms straight into the maw of the PR industry, according to speakers at PRWeek's PR Summit at PR360 in London last month.
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