451 results
Filter results »Ogilvy Asia co-CEOs on the shift of ‘great’ creativity, tech layoffs, and more
Chris Reitermann and Kent Wertime sit down with Campaign Asia-Pacific to ponder the future of creativity in a sales-driven environment; the effects of tech layoffs for the agency world; and the unavoidable embrace of sustainability consulting.
Saudi, Danone, Direct Line, Vodafone... 10 account moves that shook up PR in 2022
This year has seen its fair share of major PR account moves. PRWeek UK looks at 10 that stood out.
Hot off the press: PRWeek’s 22 most-read articles of 2022
From the diary of a Cannes virgin and the newest agencies to watch to the Top 150 consultancies and the biggest people moves of the year.
Ethics, sportswashing, the great mourning… PR’s major themes in 2022 (part two)
PRWeek looks at more of the big issues, themes and stories that dominated the UK comms landscape this year.
Arby's Smoked Bourbon leads to 24% increase in rewards program sign ups
The bourbon sold out in less than two minutes.
Cost-of-living, web3... great resignation? PR’s major themes in 2022 (part one)
What big issues, themes and stories dominated the UK comms landscape this year?
‘Getting 1,200 sheep to form words was no easy task’ – Behind the Campaign, Paddy Power
Rachael Kane, Paddy Power’s PR manager for the UK and Ireland, gives the lowdown on the betting company’s cheeky campaign ahead of the England vs Wales World Cup match.
‘A hotbed of new recruits’ – how TikTok is combatting PR’s talent crisis
PR is no stranger to the importance of social media as a communications tool, but how does it fare when the camera is flipped?
‘We wanted a cheeky jab at the stunt celebrity appointment’ – Behind the Campaign, with Costa and Ronan Keating
David Felton, associate creative director at W Communications, takes us behind the agency’s love-themed ‘Project Cupid’ campaign for Costa Coffee.
Best Places to Work 2022 Honorees
In 2022, there were a record number of entries leading to a standout group of winners that are writing the playbook on how to attract and retain talent in a post-pandemic world.
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