106 results
Filter results »‘I buy my own batteries now’: Duracell and Ariana Madix partnership powered by ‘Vanderpump Rules’ drama
When batteries were mentioned during an argument on the reality show, Duracell quickly came up with a witty response.
Inside Cap’n Crunch’s 60th birthday bash
The party served as a reminder of “the kid that is within all of us.”
Mrs. T’s Pierogies and JoAnna Garcia Swisher help moms recharge
Inside the third iteration of the brand’s All-Star Moms campaign.
Cadbury Bunny Tryouts: How the chocolate brand keeps it annual Easter contest fresh
Cadbury did something totally new to grab consumers’ attention this year.
How WD-40 responded when MSCHF released a cologne inspired by its unique smell
Instead of taking out its boxing gloves, WD-40 decided to play along with the stunt.
Inside No Lay’s, No Game: Snack brand shows how it’s unthinkable to watch soccer without Lay’s
Soccer stars Lionel Messi and Thierry Henry helped the brand connect with a global audience.
Behind the Campaign – #HugLikeADoveMan, Dove with Edelman
Lindsey Lapin, senior brand manager for Dove Men+Care and Axe at Unilever, gives the lowdown on the post-Super Bowl stunt for Dove.
Ulta Beauty's Eileen Ziesemer sees beauty as a force for good
Ulta's first VP of PR explains how the salon retailer’s business remains buoyant during economic downturns while embracing inclusivity, wellness and resilience.
Hot off the press: PRWeek’s 22 most-read articles of 2022
From the diary of a Cannes virgin and the newest agencies to watch to the Top 150 consultancies and the biggest people moves of the year.
The climate of business: Where does ESG go in a recession?
Six in 10 CEOs are putting the kibosh on ESG investments in the spirit of corporate cost savings. We analyse the future of ESG amid talks of a recession.
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