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The 5 stories PR pros need to know on Thursday morning, 12.31.2015

BBC website victim of DDoS attack; Microsoft to communicate about state-sponsored hackings; What Volkswagen has planned for CES 2016; The high cost of medication; Daily News page one takes on Cosby.

RadiumOne's Rupert Staines: 7 marketing tech predictions for 2016

Solving viewability and ad blocking and embracing 'dark social' are among the big issues for Radium One's Rupert Staines.

Gabriel Stricker returns to Google to lead Fiber comms

After departing Twitter this summer, Stricker has lined up a job leading communications and public policy for Google Fiber, Alphabet's high-speed Internet project.

The 5 stories PR pros need to know on Wednesday morning, 12.30.2015

Gabriel Stricker returns to Twitter; Trump previews paid media push in early states; Facebook experiments with News Feed; Obama on Comedians in Cars Getting Coffee; Spotify hit with copyright lawsuit.

Six of the best features of 2015

Here are a selection of the best features which appeared in PRWeek during 2015, writes Alex Benady.

PR winners and losers of 2015

It has been another tumultuous year in the world of PR. But who were the biggest PR winners and losers of the year? Here are my top three in each category, writes Phil Hall of PHA Media.

Coldwell Banker showcases technology's role in buying a lifestyle

The real-estate company is keeping up with the smart-home evolution at CES 2016 via a bevy of partnerships that show off the overlap of home life and tech.

Let 'Diversity' be part of your everyday vocabulary in 2016

A few weeks ago I had the opportunity to attend the Diversity to Inclusion seminar, writes Mavis Amankwah.

The 17 opinion pieces that shook 2015

If there is something the PR and comms industry is never short of, it's an opinion. Here are the opinion pieces which floated your boat, rattled your cage and flipped your pancake in 2015.

CMO Q&A: Discovery and invention are key to GE's brand storytelling

Linda Boff, General Electric, talks to Steve Barrett on crafting the brand's narrative identity and its "business-to-human" comms approach

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