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Top 10 most-read articles by PRWeek subscribers in April

These are the most-read articles by PRWeek UK subscribers in April, measured by our ‘known audience’ of named users who logged in.

‘Less about the journey, all about the destination’ – what clients want from agencies

In a new, four-part series running this month, PRWeek asks clients about their agency set-ups and what they value most – and least – from the relationships. Today we speak to Sodexo’s Melanie Duffett.

PRWeek UK Power Book 2023: Top 20 in Corporate & financial comms (agency)

PRWeek’s UK Power Book reveals the PR pros who lead the way in their respective sectors. Today, we rank the key agency players in corporate and financial comms.

Redhill CEO on finding the balance between PR and marketing

Jacob Puthenparambil discusses the rapid growth of the agency and the use of AI tools which has become a trend.

CNY campaigns: Getting brand messaging right when China is reeling under Covid

Industry experts weigh in on the best strategies for brands to nail the cultural tone and empathetic approach to connect during uncertainty.

Hot off the press: PRWeek’s 22 most-read articles of 2022

From the diary of a Cannes virgin and the newest agencies to watch to the Top 150 consultancies and the biggest people moves of the year.

Weber, Portland, W, Downing Street… 2022’s biggest UK PR hires and departures

PRWeek runs down some of the most notable PR and comms appointments – and exits – in 2022.

The climate of business: Where does ESG go in a recession?

Six in 10 CEOs are putting the kibosh on ESG investments in the spirit of corporate cost savings. We analyse the future of ESG amid talks of a recession.

Patagonia gives away company: Is this real brand purpose?

The apparel-maker made news this week for giving away its US$3 billion company towards climate-change efforts. We ask comms pros if this should set an example for other corporations.

Communications Bellwether Survey 2022: PR in pole position

The fifth collaboration between PRWeek and Boston University portrays an industry that has the ear of the C-suite but faces new expectations to deliver value.