1890 results
Filter results »Consumer Roundtable: Points of purchase
A rise in integrated marketing and an increasingly savvy buying public are changing how consumer outreach is done.
Editors' Choice 2011: The road ahead
Armed with confidence, bigger budgets, and social-media savvy, the PR industry is poised for one of its most exciting, fruitful years ever.
A digital death is not in the stars
PRWeek salutes your tenacity, creativity, and word play, Alicia Keys. The only problem with your Digital Life Sacrifice campaign is that you really can't generate awareness these days by sacrificing digital life.
Lowdown: Leadership qualities
TLG Communications, a London-based thought-leadership consultancy, releases an annual study, the Thought Leadership Index, to discover the brands considered to be thought leaders and how that categorization impacts the reputation of those companies.
Zpizza serves up a revolutionary idea
Zpizza is looking to present itself as a pure food choice and experience, providing the healthier options todayís restaurant-going public is seeking more and more.
Cloud Sherpas raises profile
As Google's largest reseller and systems integrator, Cloud Sherpas helps businesses adopt the Google cloud computing platform and Google Apps.
Alliance members man the rope lines
The Common Ground Alliance (CGA) is a nonprofit overseeing that underground utility lines aren't damaged by digging. It currently has 1,400 corporate, industry, and government association members.
Events - Cow PR - Pets get the cream in Regent's Park
An ice-cream van for dogs meant a great photo op and acres of media coverage for TV channel Boomerang.
Research - Woolley Pau PR - Sudocrem enlists star appeal
Woolley Pau PR turned Sudocrem into a cult brand to back the launch of a new skin care cream. By Cathy Bussey.
Research - Slice PR - Radox reclaims 'selfishness'
Slice PR devised a campaign to encourage mums to take time for themselves for client Radox. By Cathy Bussey.
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