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How Kind is using VR and AR to explain its Almond Acres Initiative

The snacks brand is using the technology to promote regenerative agriculture.

Top 10 most-read articles by PRWeek subscribers in April

These are the most-read articles by PRWeek UK subscribers in April, measured by our ‘known audience’ of named users who logged in.

PRWeek UK Power Book 2023: The environment comms champions

PRWeek’s UK Power Book reveals the PR pros who lead the way in their respective sectors. Today, we list the environment comms champions.

Hot off the press: PRWeek’s 22 most-read articles of 2022

From the diary of a Cannes virgin and the newest agencies to watch to the Top 150 consultancies and the biggest people moves of the year.

Why isn’t PR as ‘creative as advertising’? Part three

In this final of a three-part PRWeek special report, we hear from UK PR bosses about the importance of purpose, ESG and the tension that can exist while ‘doing the right thing’.

PRWeek UK Power Book 2022: Environment Comms Champions

PRWeek's UK Power Book reveals the PR pros who lead the way in their respective sectors. Here, we meet the influential agency activist-practitioners driving change in environment comms.

Are social platforms complicit in climate-change misinformation?

Online platforms continue to rely on fossil-fuel companies for paid advertising, even as they roll out policies against climate-change misinformation. Where should the line be drawn?

Ben & Jerry’s: ‘If you want to talk quickly but you haven’t been doing the work, it will not end well’

Kerry Thorpe, Ben & Jerry’s head of communications for Europe, was part of PRWeek’s Year Ahead 2022 online event this week. She spoke about the crucial importance of authenticity, driving tangible change and putting the hard work in before opening your mouth.

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