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Filter results »A book launch gets a social twist
Pulitzer Prize winning journalists Nicholas Kristof and Sheryl WuDunn didn't want to simply promote their new book Half the Sky: Turning Oppression into Opportunity for Women Worldwide (published by Knopf September 14).
Determining social media's value is still a challenge
As social media becomes an integral part of communications strategy, companies outside the traditional consumer-focused brands are still figuring out how to effectively use it and measure its impact.
How can I highlight my social media skills during the application process?
Over the past few years, employers in PR have placed increased emphasis on social media skills in the hiring process, and so should you. Here are tips for expanding your social media footprint and communicating that to a prospective employer:
When applying for a PR job, how can I use experience with other marketing disciplines to my advantage?
Now is actually a great time for people who have experience in other marketing disciplines to knock on our door. Today, the lines between advertising, marketing communications, branding, digital media, and PR are increasingly blurry— some may say obsolete.
Celebrity spokesperson leads to success for Essure
When reality show celebrity Trista Sutter ("The Bachelorette" and "Dancing with the Stars") publicly announced she would have her tubes tied after her second child's birth in April 2009, Conceptus and AOR Loomis Group approached her with information about Essure, the company's permanent birth control device.
Flack: (saving) on expenses - Salvos Restaurant, Headingley, Leeds
Reviewer: Jason Madeley, MD, Hatch Communications, Leeds
Flack
1. A £10 budget, sticky-back plastic and some recycled wrapping paper caused a pre-Christmas flurry at Kindred's offices.
Flack: Merry Christmas everyone!
Merry Christmas everyone! After a tough year, it seems many PROs are planning a massive boozy blow-out.
Northern Ireland and Thames & Chiltern CIPR PRide Awards: Top communicators
Morrow, Cirkle and 3 Monkeys joined in-house teams to collect their trophies.
Opinion: From our Readers - ... and should emerge into spotlight
It was refreshing to read (PRWeek 4 December) about the plans Anne Campbell has to lead police public relations forward in 2010.
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