133 results
Filter results »Associated Bank's Touchdown Central scores big with Green Bay Packers fans
The campaign highlights a long-term partnership with the Green Bay Packers to connect with fans in new, authentic ways
With brand partnerships, Discovery Education creates digital learning environments
Discovery Education's Lori McFarling speaks to Lindsay Stein about the organization's plans to transform classrooms with interactive content
Actions speak louder than words in new Sheraton Hotels campaign
"We wanted to come back to a foundational truth in the service industry that it's what you do, not what you say that matters," says the hotel company's global brand leader.
Paper and Packaging Board campaign defies commodity label
Though more and more consumers rely on digital products, commodity-based brands can still grab their attention with emotional and relevant storytelling.
CMO Q&A: Doughnut maker Krispy Kreme's Dwayne Chambers on strategies, growth
Krispy Kreme's chief marketing and innovation officer speaks to Lindsay Stein about the brand's global expansion plans and its association with the US military.
Jamaica offers year-round promotional opportunities, from tourism to PR
Sandra Scott, deputy director of tourism and marketing at the Jamaica Tourist Board, explains the island's ins and outs.
Pop culture and technology cause good vibrations for sex toy industry
Did you know you can buy adult toys at convenience and grocery stores? That's how big the industry is, and it's expected to reach $52 billion by 2020.
Sex toy-maker Lelo's CMO talks taboos of consumer marketing
Steve Thomson, global marketing director, Lelo, tells Lindsay Stein how the company is focusing on engagement to overcome the taboo around sex toys
Chobani's Love This Life campaign is tasty social treat
Chobani launched Love This Life to celebrate the brand's relationship with consumers and the significant role healthy food plays in their lives.
Toyota literally makes it mark with Revolt TV partnership
Toyota and online music TV platform Revolt teamed up to create buzz at South by Southwest with the Make Your Mark contemporary art installation.
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