The dog days of pet PR

Pet parents keep brands on a long leash, vetting them extensively before allowing access to their most trusted companions

Fighting for their rights: PETA's robust internal comms strategy

Despite being one of the least confrontational people you're likely to meet, PETA's EVP of marketing and corporate affairs Tracy Reiman leverages a combative PR plan to change laws and behaviors, and, most importantly, protect animals.

Test Champions 2017

Mohegan Sun bets on celebs, VR to excite consumers about 20th anniversary

Campaign efforts garnered more than 847 million media impressions, measured across both social and traditional outlets, and approximately $6 million in comparative advertising value to-date.

Tasteless tweets, journalist 'threats'... and Mike Ashley: Nine PR gaffes and missteps of 2016

2016 has had its fair share of PR blunders - PRWeek examines some of the most memorable.

How CompTIA is addressing gender inequities in the tech industry

CompTIA reinterpreted a modern Rosie the Riveter to encourage women to build mobile apps, manage the Internet of Things, and secure cyber assets.

Silly agency names, shoehorning Brexit, gratuitous swearing: Flack's Alternative PR Awards 2016

Flack presents his own left-field take on which individuals and organisations in the world of PR and comms have shone the brightest in 2016. Enjoy.

Pfizer brings depression treatment to smartphones with Moodivator

Pfizer brought depression treatment to smartphones with the Moodivator app, a complement to Pfizer's depression drug Pristiq.

'It did absolutely everything wrong': 11 quotes that sum up 2016 in the world of PR

Woah, 2016. That was quite a year. In case you'd not been concentrating, PRWeek UK has compiled 11 quotations to sum up the past 12 months in the world of comms...