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The right balance

December 24, 2007 | by Tonya Garcia

Even with the explosion of Web video, there are some campaigns where traditional broadcast can still play a relevant part.

Test your predictions for the industry's big stories in 2008

December 24, 2007 | by Dan Gillmor

After a tumultuous 2007, I offer below some predictions for 2008. Apologies to William Safire, my favorite columnist who popularized this gimmick during his long stint at The New York Times. (Answers below. Note: "all" or "none" are OK.)

'Green' ruled 2007, but invoke unique CSR efforts next year

December 24, 2007 | by Keith O'Brien

Come December, those in the media struggle mightily to come up with end-of-year lists that people usually love and hate equally.

Don't be intimidated by blogging

December 24, 2007 | by Peter Baron

Caught in the ever-changing winds of social media while working in a Web 2.0 world, many PR firms are feeling pressured to respond to early demands from customers and the industry, but are faced with some level of indecision.

There are many options as to the type of company I work for. How do I know a firm is right for me?

December 24, 2007 | by Aimee Steel

PR firms present challenges unlike those you would experience working for the government, an NGO, a small business, or a large corporation.

Transparency is critical when donating proceeds to charity

December 20, 2007 | by Irene Chang

Goodwill and kindness are in the plenitude during the holidays, and many stores ask customers to donate to nonprofits in need.

FCC ruling could lead to news media monopolies

December 20, 2007

Is last week's FCC ruling allowing newspaper owners to buy radio and TV stations in America's 20 largest markets a blessing to the beleaguered but noble newspaper industry, or a potentially damaging step toward media consolidation and lack of diversity?

Facebook's 'Beacon' flickers following user protests

December 19, 2007 | by BurrellesLuce

Events of the past couple of months have shown that Facebook's "social advertising" program raises fundamental questions about social networking and the growth of Internet advertising.

Pettitte able to overcome a huge error

December 19, 2007

If you're a beloved star athlete who has just been outed as a growth hormone-slamming cheat, you have essentially two choices: Either fess up, apologize, and ask for forgiveness; or keep your trap shut, ignore the growing public outrage, lie and deny, and punch walls while shooting yourself up with more steroids and kicking adorable puppies.

A Huckabee Christmas

December 18, 2007 | by Ted McKenna

Certainly, the Republican race has gotten more interesting now that it appears to have broadened beyond just Romney, Giuliani, and Thompson as the leading contenders.